Monday, July 14, 2008

Kuih

I remember the old days when kuih-muih sold by the makcik/pakcik at the road side, canteen etc were so tasty. Those were the days when people sold to earn honest living and to ensure their kuih was demanded and sold out.

Nowadays, due to the time constraint on the working population, the demand for stall food is great. People have no choice but to buy to fill their empty tummies in the morning. Due to the high demand and to maximize profit, the food quality have greatly reduced. Sadly customer’s satisfaction is not a factor anymore in this business.

The kuih-muih in Kuala Lumpur is now sold at an average price of 50 sen per piece. The stalls at the malls will sell at more expensive prices ranging from 80 sen to RM1.20 per piece. The price had increased significant over a few years. I don’t blame the sellers for the increase in the price. But have you ever bought some kuih and then after the first bite felt like throwing them into the dust bin? I did that sometimes in fact more often than not nowadays.

By all means, sellers, increase the price to cover the cost, keep the profit margin reasonable, nobody is going to blame you for earning a living. But please … don’t sell us something that tastes like flour and water only. Where are the quality and the taste?